Privacy policy.

1. Who we are

Swerve is the business operating this website and is the data controller for personal information collected through swerve.co.uk and in connection with our services.

Contact: contact@swerve.co.uk
Address: Woodley, Reading, Berkshire, RG5 4LW

2. Information we collect

Depending on how you contact or work with us, we may collect your name, email address, business name, website address, telephone number if supplied, enquiry or project information, correspondence, billing and payment records, and technical information needed to provide or support your website, hosting, email, domain, SEO or related services.

3. Why we use your information

We use personal information to respond to enquiries, prepare quotations, enter into and perform contracts, provide support, administer subscriptions and payments, maintain customer records, improve our services, protect our systems and comply with legal, tax and accounting requirements.

4. Our lawful bases

We generally process information because it is necessary to take steps at your request before entering a contract, to perform a contract with you, to comply with legal obligations, or because we have a legitimate interest in operating, supporting and protecting our business and services. Where consent is legally required, we will ask for it separately.

5. Who we may share information with

We may share only the information necessary with trusted suppliers that help us provide the service, such as website hosting, email, domain/DNS, payment, security, analytics or professional advisers. We do not sell your personal information to advertisers or data brokers.

6. Hosting and third-party services

Your information may be processed by third-party service providers used to host websites, operate email, manage domains or deliver other technical services. Those providers operate under their own infrastructure, security and privacy arrangements. We select suppliers for legitimate business purposes and limit access to what is reasonably necessary.

7. How long we keep information

Enquiry information that does not become a customer relationship is normally kept for up to 24 months so we can respond to follow-up questions and maintain an appropriate business record. Customer, contract, invoice and payment records may be retained for up to six years after the relationship ends where reasonably required for tax, accounting, contractual or legal purposes. We may delete information sooner where it is no longer needed.

8. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. No internet or email system can be guaranteed to be completely secure, so we cannot promise absolute security.

9. Cookies and analytics

The current Swerve website does not intentionally use non-essential advertising or behavioural tracking cookies. If we introduce analytics, advertising or other non-essential tracking that requires consent, we will update our notices and obtain consent where required.

10. Your rights

Depending on the circumstances, UK data protection law may give you rights to access, correct, erase or restrict use of your personal information, object to certain processing, and receive certain information in a portable format. You may also withdraw consent where processing is based on consent.

To exercise a privacy right, email contact@swerve.co.uk. We may need to verify your identity before acting on a request.

11. Complaints

Please contact us first if you have a concern about how we use your information. You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

12. Changes to this policy

We may update this privacy policy when our services, suppliers or legal obligations change. The current version will always be published on this page with its latest revision date.