Pricing questions
Clear before you commit.
Is there really no upfront website design fee?
Yes. Swerve includes the agreed website design and build for £0 upfront when you take an Essential or Growth subscription. All subscriptions have a clearly stated 12-month minimum contract, which allows the initial build cost to be spread across the ongoing service.
How long is the contract?
Every Swerve subscription has a 12-month minimum contract. After the first 12 months, it continues monthly and can be cancelled with one month’s written notice. You may give notice during the final month of the initial term so the service ends no earlier than the end of month 12. See our
Cancellation & Subscription Policy
for full details.
What are the monthly prices?
Essential is £79 per month and Growth is £119 per month. Growth is only £40 more and includes ongoing Google, Maps and AI visibility work, quarterly analytics, key local search optimisation and tracking, Google Profile optimisation as required and priority support.
Which plan should I choose?
Choose Essential when you need a professional, fully managed online presence but do not yet require ongoing search marketing or analytics reporting. Choose Growth when you want Swerve to keep improving your local visibility after the website launches, with ongoing optimisation, quarterly analytics and priority support.
What ongoing work is included with Growth?
Growth includes ongoing Google and AI search optimisation, monthly Google Maps and Business Profile optimisation, Key Local Search Optimisation & Tracking, enhanced structured data, Google Profile optimisation as required, a Quarterly Analytics Report and an Annual Visibility Review.
Are Google rankings or enquiries guaranteed?
No responsible provider can guarantee a specific ranking, AI mention or number of enquiries. Swerve commits to carrying out the agreed optimisation, tracking and reporting work so your business has stronger foundations and a better opportunity to be discovered.
What happens if my requirements are outside the plan?
We will agree the scope before work begins. Complex functionality, ecommerce, booking systems, third-party software, paid advertising and work outside the package limits can be quoted separately.
