G-Star clothing brand was introduced in 1989, concentrating in military style street clothes in the Netherlands. Items included Jeans, Shirts, Sweatshirts were produced. In 1996, G-Star was the first brand to start "Raw Denim" style of jeans, they are untreated and straight from the factory. The number "96" has been sewn into various G-Star products as a mark the year that the signature "Raw Denim" was introduced.
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